Effective Date: 10 August 2025
Wellframe (“we”, “our”, or “us”) operates the website https://wellframe.co.uk. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or purchase from our website.
We are committed to respecting and protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR).
1. Who We Are
Business Name: Wellframe
Business Address: Torlea, Westbury Sub Mendip, Wells, Somerset, BA5 1EX, United Kingdom
Email: contact@wellframe.co.uk
Website: https://wellframe.co.uk
2. Information We Collect
We may collect the following types of personal data when you use our website:
a. When You Make a Purchase
1. Full name
2. Billing and shipping address
3. Email address
4. Phone number
5. Order details
6. Payment method (processed securely via Stripe, Apple Pay, or Google Pay — we do not store payment data)
b. When You Use a Gift Card
If you purchase a gift card through our site (powered by Gift4U), we may collect:
1. Purchaser’s name and email address
2. Recipient’s name and email address
3. Personalised gift message
c. When You Contact Us
1. Name
2. Email address
3. Message content
d. When You Visit the Website
1. IP address
2. Browser type
3. Pages visited
4. Cookies (see section 5)
3. How We Use Your Information
We use your data to:
1. Fulfil and manage your orders
2. Send order confirmations and updates
3. Process payments securely
4. Deliver digital and physical products
5. Respond to customer service queries
6. Send marketing emails (only if you opt in)
7. Improve our website experience and functionality
We do not sell, rent, or trade your personal data.
4. Legal Basis for Processing
Under the UK GDPR, we process personal data on the following legal bases:
1. Contract: To fulfil orders and provide services you request
2. Consent: For marketing communications
3. Legal obligation: For tax or legal record-keeping
4. Legitimate interest: To improve our services and manage fraud prevention
5. Cookies
We use cookies and similar tracking technologies to:
1. Enable site functionality (e.g., shopping cart)
2. Remember user preferences
3. Monitor traffic and usage patterns (e.g., via Google Analytics)
You can control or disable cookies through your browser settings.
6. Who We Share Data With
We only share your personal information with trusted third parties necessary to run our business:
1. Payment processors: Stripe, Apple Pay, Google Pay
2. Email marketing services: (e.g., Mailchimp, if used — not currently specified)
3. Shipping providers: To deliver your order
4. Analytics tools: Google Analytics, for website performance
All third-party providers are required to comply with applicable data protection laws.
7. How Long We Keep Your Data
We retain personal data only for as long as necessary:
1. Order and payment data: 6 years (for tax/legal reasons)
2. Contact form submissions: 12 months
3. Marketing preferences: Until you unsubscribe
4. Gift card data: 1 year from date of purchase
8. Your Rights Under UK GDPR
You have the right to:
1. Access your personal data
2. Correct or update your data
3. Request deletion of your data
4. Object to or restrict certain types of processing
5. Withdraw consent for marketing
6. File a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk
To make any request, contact us at contact@wellframe.com
9. Data Security
We implement technical and organisational measures to protect your data, including:
1. SSL encryption across our site
2. Secure payment gateways
3. Limited access to data
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
10. Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect data from minors.
11. Third-Party Links
Our site may contain links to external websites. We are not responsible for the privacy practices or content of those sites.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the effective date at the top.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or your data, please contact:
Wellframe
📍 Torlea, Westbury Sub Mendip, Wells, Somerset, BA5 1EX
📧 contact@wellframe.co.uk
🌐 https://wellframe.co.uk